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Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink
with David Silver
tbc 2014, London, UK

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Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink
with David Silver
tbc 2014, Houston, US

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Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink
with David Silver
tbc 2014, London, UK

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Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink
with David Silver
tbc 2014, Houston, US

Introduction

Corporations globally continue going through chaotic swings in the financial system, the consumer credit market is still feeble at best and the rise of lawsuits by plaintiffs, combined with crises hitting companies every week. The tenure of corporate executives has become precarious and reputations, revenues and valuations are sliding given that the boardroom fails to understand how to communicate in a crisis, litigation, restructuring or merger and acquisition which can be a crisis. It is a splintering of boardroom control as stakeholders challenge shareholders. Credibility and trust are important in this distressed age of doing business.

David provides important solutions and strategies to change behaviours in the corporate boardroom that will help manage and minimising risk in communications in the boardroom during a distressed situation.

Benefits


Benefits of attending this Masterclass:
David's format in teaching is the Socratic method, where executives get involved in the discussion. It is very popular with executives and they get more out of the masterclass.

David will provide important solutions and strategies to change behaviours in the corporate boardroom that will help manage and minimising risk in communications in the boardroom during a distressed situation. The course objectives is to educate senior executives on these important topics that hurt their corporations and bottom line. David will probe into the causes of their business communications' problems and provide solutions to create a new paradigm to correct their attitudes and how it effects their corporate reputations.

Additionally, we will use David's new book as a guide for the two-day masterclass discussion, where each attendee will receive a copy.
Practical Examples Used:
David will introduce corporate global case studies that he has worked on: Mattel v. MGA Entertainment, and others where communications failure loomed large because of groupthink: BP and Toyota.

Swiss bank Credit Suisse failed miserably when during the global financial crisis, it was investigated and sued by US authorities for bundling loans with securities and misrepresenting the underlying risks of those bad mortgages during the global housing boom. and when the markets collapsed they responded with no or little comment. They are an excellent example of groupthink in boardroom communications.

Who Attends


Who Should Attend?

Delegates attending include but are not exclusive to those covering positions in senior management, directors, CEOs, CFOs, senior communication and IR executives.

Corporations globally are suffering from groupthink and how they respond in a crisis, restructuring or litigation. You have to go to the root of the problem, the behaviour of well-educated executive who do not have the tools or understanding to respond because they focus on the effect and not the cause. There has to be a radically change on how executives are educated in the field of crisis and litigation communication.

Course Info

The Masterclass Will Be Covering
The masterclass is based upon David Silver’s new book: Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation: Revisiting Group Think in the Boardroom. Published by J Ross Publishing 2014 US.

Day 1 – The cause

  1. The age of restructuring, crisis and litigation and its destructive effect on corporations.
  2. Group think in the boardroom defined. The cause.
  3. The role of financial public relations executives in corporations.
  4. Ignorance of communications in the corporate board room. What CEOs fail to understand and value in communications.
  5. Educating senior executives on communications.
  6. Education failure of business schools and law schools.
  7. The rise of lawsuits.
  8. The 24-hour financial global media. Feeding the shark.
  9. Understanding new realities.
  10. Creating crisis.
  11. Managing risk.
  12. Influencers: the court of law and the court of public opinion.
  13. Boardroom upheaval. The bunker mentality.
  14. Increasing distrust of corporations worldwide.
  15. Strategic inflection points of change in boardroom thinking.
  16. The imperative to educate boardroom executives in distressed communications.
  17. How communications inaction by senior executives affects a corporation’s bottom line.
  18. Q & A session before break.
Day 2 – The effect.
  1. The communications audit.
  2. Creating and managing litigation messages with the legal team.
  3. Crystallising public opinion to handle crises PR.
  4. Overcoming group think in the boardroom.
  5. Strategies for financial media relations.
  6. Understanding the litigation cycle.
  7. The role of outside consultants in litigation.
  8. Case study in litigation: Mattel c. MGA Entertainment – Bratz dolls
  9. Group think in the corporate boardroom. Case studies: Toyota and BP and the breakdown of the communications process.
  10. Mergers and acquisitions during a litigation and crisis.
  11. Successfully managing corporate communications and overcoming group think in the boardroom: Apple and Steve Jobs.

Trainers

David Silver
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As a public relations and investor relations executive with an expertise in leadership communications for CEOs and senior management, David Silver has been managing successful strategic programs for law firms, corporations, investment banks, Wall Street firms and executives since 1987.


In 1987, Silver was recruited by Carl Terzian Associates as a senior account executive to help oversee the firm's financial and law firm clients. Silver proceeded to lead a team that won the prestigious PRSM award from the Public Relations Society of America for Crisis Communications. In 1994, he left to start Silver Public Relations, focusing on Mergers and Acquisitions PR and Restructuring/Bankruptcy PR.
Publications
David Silver is currently writing a full-length book for J Ross Publishing on "Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation" with major case studies such as Lehman Bros and Mattel v. MGA Entertainment, and Merck's Vioxx case. The book will provide strategies and solutions for communication problems corporations and companies in these three distressed situations. Publication date: 2010.

David Silver was one of 20 Wall Street experts chosen to write a chapter in the book: "The New Investor Relations: Expert Perspectives on the State of the Art," published in October 2003 by Bloomberg Press. In this chapter titled “The IR-PR Nexus,” Silver argues that for public companies to be transparent for investors, institutional holders, analysts, shareholders and the media in the post-Sarbanes-Oxley marketplace, CEOs must converge their public relations and investor relations functions.
Positions Held
In 2009, David Silver became the Chair of the Executive Committee of the Financial Communications Section of the Public Relations Society of America. Members include financial communications executives at corporations, companies, agencies and financial institutions across the United States.

David Silver is a member of the American Bankruptcy Institute, the premier organization that provides a source of education and analysis on insolvency issues for restructuring, turnaround and insolvency professionals nationally and globally.

David Silver was elected to the board of directors of the National Investor Relations Institute, Los Angeles chapter for 2009-2010

Register

Course Name

Dates

Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink

with David Silver

tbc 2014
Strand Palace Hotel, London, UK
£1995 GBP (+ VAT)

Managing Corporate Comms in the Age of Restructuring, Crisis & Litigation: Revisiting Groupthink

with David Silver

tbc 2014
Crowne Plaza, Houston, US
$2195 USD (inc. tax)

EXPERT ANALYSIS

"CBS The Early Show," a national interview with David Silver commenting on the resignation of HP CEO Mark Hurd




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